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\author{Ashton Honnecke}
\date{\today}
\title{BP Beam Pockets Market Research}
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 pdfauthor={Ashton Honnecke},
 pdftitle={BP Beam Pockets Market Research},
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\begin{document}

\maketitle
\tableofcontents


\section{Market research results}
\label{sec:org897cb50}
\subsection{Lots of feedback that the numbers are overly optimistic about the timeframe for BP pockets}
\label{sec:org688ee7b}
\subsubsection{Common themes:}
\label{sec:org30b2df7}
\begin{itemize}
\item BP crane times are unrealistically short
\item Traditional crane times are unrealistically long
\item Crane times are not available in that granularity
\end{itemize}

\subsubsection{refute/prove the numbers shown}
\label{sec:orgff9f530}
I think that this is going to best be done by making a video of a FULL install,
there was a lot of noise about if those numbers included ``costs for
mobilization, time for setup, rigging, lifting, moving''

Basically what I'm getting at here is if you have something disruptive it's
going to require more proof: “Extraordinary claims require extraordinary
evidence”

Direct feedback was ``Would not say its any cheaper to an efficient crew.''

Additionally, I think that something on the site that addresses this directly
would be helpful.

\begin{enumerate}
\item {\bfseries\sffamily TODO} address accuracy of BP crane cost estimates
\label{sec:org75499a5}
\item {\bfseries\sffamily TODO} address accuracy of styro crane cost estimates
\label{sec:org7a7dff9}
\item {\bfseries\sffamily TODO} address accuracy of embed crane cost estimates
\label{sec:orgb6fea0b}
\end{enumerate}
\subsection{{\bfseries\sffamily TODO} make website mobile friendly}
\label{sec:org5a4ac0f}
A lot of people access sites from their phones, the site is not really usable on
a phone and we got feedback that people could not use the site.
\subsection{questions about if the BP pocket is certified/stamped}
\label{sec:org3063566}
\subsubsection{{\bfseries\sffamily TODO} add something to the website}
\label{sec:org0d44cf0}
indicating (to structural engineers) that this device is real and usable; I'm
not sure what that looks like, what sort of certification/license would be
convincing.

Direct quotes:
\begin{itemize}
\item ``It looks more like a convenience for the crew in regards to formwork and more
forgiving with mistakes.''
\item ``no one is going to charge for 15 minutes of crane time, would be an hour if
the company is generous, but more like half a day''
\item ``The device looks ok to me with some questions that an engineer would have to
sign off on'' (from a drafter)
\end{itemize}
\subsection{missing alternative}
\label{sec:orgc3b23b4}
Got feedback that it's the same price as ``a beam pocket with anchor rods in
there'', so if that's a real thing, might want to add it to the site.
\subsubsection{{\bfseries\sffamily TODO} add ``Anchor rods'' as a traditional alternative.}
\label{sec:org7a6637f}

\section{Opinion from Ashton}
\label{sec:org9fafd21}
\subsection{{\bfseries\sffamily DONE} Styro numbers and void numbers are identical}
\label{sec:orgda61c8f}
\subsection{{\bfseries\sffamily DONE} Fix missing image on site}
\label{sec:orgddf9519}
\subsection{{\bfseries\sffamily DONE} add info on weight distribution without bearing plate}
\label{sec:orgbf41f29}
\subsection{{\bfseries\sffamily TODO} normalize website header}
\label{sec:org790316c}
When the navigation links ``move around'' it makes people have to think a little more to
navigate the site, that's not desirable.
\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/11/bfe10a-ea12-4930-8599-cfe790edcfad-55f7a3890254a92477cc81c77bb0188b.png}
\end{center}
vs
\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/49/788746-125e-492a-8a9d-e77f92283267-5e1ab9f44fe5b7849f9a273aea670950.png}
\end{center}
\subsection{{\bfseries\sffamily TODO} normalize style}
\label{sec:orgad02007}
\subsection{{\bfseries\sffamily TODO} finish the site}
\label{sec:org38342b3}
\subsubsection{Stuff like the below makes the site look less legitimate}
\label{sec:orgc5eccc8}
\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/d2/39e54c-5e15-4df9-942b-4de00914027f-f0100726d10df3ee2f5fe76fe15a5834.png}
\end{center}
That's a problem because we're pitching something that people think is
unrealistically too good to be true.  We want the site it add legitimacy, not
detract from it.
\subsubsection{Make links ``traditional'' colors.}
\label{sec:org0c1e246}
Blue for links.  Purple for previously visited links if you want.  The goal here
is to make it easy for people to navigate the site and get the information why
want.  You do not want people to have to hover over something to know it's a
link.  The word ``FASTER'' below is a link, but no one can tell.
\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/4a/ad5308-2c50-40ee-94e2-244097e96813-55acc8f07fc6f84efbea7bb63ce5278e.png}
\end{center}

\subsection{Polish the Why page}
\label{sec:orgcb2b7d1}
Why is the best ranked page (and it's the one that is the main search entry
point); there's very little information on that page to be found without
scrolling down. People don't scroll down, so anything that's below the initial
load is much less likely to be seen.
\subsubsection{Use whitespace more efficiently}
\label{sec:orgf200e7f}
There is a ton of wasted space here:
\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/d2/67d639-7cd0-468e-b80a-95d927ffd285-2d59b940f9293ac4e436814d609aa3f4.png}
\end{center}

There might be \textbf{too much} information to put there, but in that case a good
solution would be to link from the claim ``we're faster'' to a detailed section
that aims to back up that claim and convince the reader it's true.
\subsubsection{Link claims:}
\label{sec:orgc3acd34}
This is a small lift because everything already exists, nothing new needs to be
created, just tweaked. These could all be links to existing supporting detail

\begin{center}
\includegraphics[width=.9\linewidth]{/home/ahonnecke/.emacs.d/.local/cache/org/persist/21/82464e-253a-4863-9246-f279e5f68ea6-25de13a66c7b5f2b79a9013434e2cef8.png}
\end{center}

\section{Summary}
\label{sec:org93b9ef0}
Some details need to be added, but for the most part (and I think that this is
in part due to the unfinished nature of the website) if someone takes a cursory
look, it all looks ``too good to be true''.

\subsection{Recommendations:}
\label{sec:org31341fd}
\begin{itemize}
\item Preemptively addressing the concerns above.  Ideally a page that's short and
direct, with no scrolling and that makes claims, with a link to detail that
backs up said claim.  Should be written for someone who is familiar with
traditional installation.
\item Standardize the header and style on all the pages.
\item Move info on ``why'' page ``above the fold''.
\item Add a FAQ page.
\end{itemize}
\end{document}